The DIRECT Group is focused on providing economic solutions to sustain the social, structural and technological development growth objectives in Africa and other developing regions.
We build closed-loop self-sustaining, wealth generating micro economic communities, according to the DIRECT Life Model™ using the ground-breaking EEZI Modular Building System™.
The strategy is delivered through applying best-fit technologies sourced globally and applied locally.
The philosophy includes a reapplication of existing technology through the use of ratios to gain efficiencies.
They key to this strategy is centralised control and administration, a system that allows for great economies of scale.
The DIRECT Group is 60% owned by the DIRECT Family Trust and 40% by DIRECT Holdings (PTY) Ltd.