Use this checklist to market your business online with clearer details, stronger proof, and a business profile that helps customers understand, trust, and contact you faster.
Clear contact and location details
Real photos, reviews, specials, and business context
Plan features that match how actively you market the business
Before a profile can persuade, it needs to be accurate. The basics must match what customers see elsewhere and what staff actually use in daily business.
Business name, trading name, phone number, email, website, and address or service area.
City and province that match how customers search locally.
Opening hours and contact expectations.
A clear description of services, products, or professional focus.
Customers trust profiles that feel real. Photos, reviews, business cards, team details, specials, and events all reduce uncertainty.
Logo and banner image that make the business recognizable.
Gallery items that show real work, stock, spaces, or outcomes.
Google review proof where connected.
Business cards, relationships, and profile links that add context.
A strong profile should not leave the customer guessing. Every page should make it easy to call, message, visit, review, or learn more.
Use the contact form on paid plans.
Add specials when there is a reason to contact now.
Add events when the business has time-sensitive activity.
Keep Google details synced so customers do not see conflicting information.
| Capability | Free | Starter | Pro |
|---|---|---|---|
| Business name and category | Yes | Yes | Yes |
| Contact form | No | Yes | Yes |
| Banner and gallery | No | 15 gallery items | 30 gallery items |
| Specials | No | 3 | 10 |
| Events | No | 3 | 10 |
| Google sync | No | Yes | Advanced |
At minimum, add accurate contact details, category, location, description, and a recognizable logo or image. Paid plans let you add the proof that makes the profile more convincing.
Update contact details whenever they change, add specials or events when relevant, and refresh photos when your business has new work or stock to show.
Free is useful for a basic listing. Starter is usually better for a serious launch because it adds the trust and action features customers expect.
Start with accurate business details, then choose the plan that gives you the content, trust, and Google tools your business needs.